Customer Service > About Kaplan Toys

The Kaplan story began in 1951 when Leon and Renee Kaplan (Mr. and Mrs. K) opened a toy store in Greensboro, North Carolina. They expanded the business in 1952 by opening a second store in Winston Salem, North Carolina and then multiple locations in late 1950 and early 1960. In 1968, Kaplan School Supply was founded which affirmed their commitment to children by introducing toys that teach.

For over 35 years the Kaplan name has been synonymous with children and providing products that promote learning while playing. The company has continued to be a strong leader in the field of early care and education. We know that children are our future and we provide products that enhance creativity, explore learning, and encourage independence.

We are excited to provide this online toy store offering both familiar and unique items for children birth to 6 years. You will recognize many name brands like Little Tikes®, Chicco®, and Crayola® – but you'll also find many items that are only available from Kaplan.

So why wait any longer… let the fun begin.